ABLUR 2.0 Summary

What is ABLUR 2.0

• One-liner: A fast and easy background creation software for webtoon creators.

Vision

• An easy-to-use 3D tool for webtoon artists

Mission

• Make webtoon background creation 10x easier without compromising quality

• Target customer: Independent webtoon creators
• Who?
• Creators who handle the entire process themselves: storyboard → line art → background → post-processing → editing
• For background work, they typically:
1. Purchase SketchUp files
2. Open them in SketchUp, set up the scene, render
3. Import into Clip Studio Paint and do post-processing
• Who not?
• Hobbyists (not earning money from webtoons)
• Creators who don’t pay for SketchUp
• Studio-based creators
• Illustrators

• Problem: Tools used for webtoon backgrounds are expensive, hard to use, and underperforming.
1. SketchUp subscription cost: ₩480,000/year (~$360/year)
• Plus various paid Ruby extensions (estimated ₩150,000)
2. SketchUp usability issues:
• Too many features irrelevant to webtoon creators
• Key features for webtoon use are only available via extensions
• Poor UX design quality
3. Workflow requires two tools:
• SketchUp and Clip Studio Paint

• Solution: A high-performance, easy-to-use tool built specifically for webtoon creators—at half the price.
1. Webtoon-specific background features
2. Excellent usability
3. High performance (built with Unreal Engine)
4. Affordable pricing (about half the cost)

Timeline

• Initial product concept: September 8, 2023

• First beta test: February 14, 2024

• Monetization launched: July 15, 2024

Outputs

Retention

• Weekly retention: ~40%

• Week 1 retention: 26%

• Weekly retention plateau: ~10%

Paid Subscriptions

• First month revenue after monetization: ~₩20,000,000 (approx. $15,000 USD)

• Annual plans account for ~50% of subscriptions

• Trial → paid conversion rate: ~29% (based on first-month cohort)

• Month 1 repurchase rate: 78%